Citizens Spoke, We Listened: New City Logo!
The City of Breckenridge began a Strategic Planning Initiative that began in late Fall of 2022.
The entire process included staff, elected officials, community leaders and partners and citizens; meeting, brainstorming, receiving citizen input through a community and a survey and then developing Vision and Mission Statements and Core Values along with goals and objectives to guide our long-term planning efforts.
The City further refined the strategic planning efforts with the help of a local business, Katherine Parker Designs and an often-time collaborator in message development, Express My Brand. One of the deliverables sought was an updated City of Breckenridge logo. After several meetings with them both and city staff, they presented options for a logo.
The City conducted an internal survey as well as an external survey. We had close to 600 responses: You voted, and we heard! At a recent City Commission meeting, the options and the survey results were presented, and the Mayor and Commissioners unanimously confirmed the winning logo.